Hotline (+84) 1800585871   |   Recruitment   |   Liên hệ

Senior ABM

  • Devise and implement marketing and budget plan for export markets.
  • Provide tools and materials to support the Domestic and International sales teams as required.

  • Develop the international adaptation or creation of ATL development & BTL for the initiatives based on in-depth understanding of international consumers.

  • Lead the developing and executing 360-degree marketing campaigns in line with brands’ strategy for OBL markets.

  • Ensure excellent execution of plans from ATL to BTL and in-store to deliver campaigns’ objectives/KPIs through leading and engaging different stakeholders including agencies, sales and channel marketing teams.

  • Assist in creation of effective media plans.

  • Assist in development and execution of brand innovation projects.

  • Contribute to build brand and channel plans, launch/relaunch plans, 3-year Brand.

  • To assist the Brand Manager in export sales and marketing activities.

  • To liaise with existing and potential international customers on promotions, marketing supports and building rapport to increase sales orders.

  • Work with design resources within marketing team to generate artwork, content and materials to support the sales and marketing functions.

  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the communication plan when necessary.

  • To organize, prepare materials and participate in overseas trade fairs and exhibitions in promoting company’s products.

  • To prepare visiting report in writing and to have discussion with the export team after each overseas visiting trip.

  • Any other assignment and task assigned.

  • 2+ years marketing experience is required.

  • Experience in brand management including the development and execution of media strategy, innovation and creative ideation process.

  • A thorough understanding of marketing and business functions at FMCG sector.

  • Demonstrated strength in marketing competence with focus on Brand Planning, Communication and Media Management.

  • Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation.

  • Strong analytical, decision making, influence, communication & presentation skills

  • Achievement driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints.

  • Pro-activity and passion to brand marketing.

  • Willing for frequent business travel.