The Vietnamese Trade Office in Australia also revealed that despite Thai coconuts already establishing a long-standing presence in the Australian market, the unit has exerted great efforts over the past two years as it aims to introduce Vietnamese coconut products to the market at competitive prices.
Most notably, the Trade Office has recently co-ordinated with the Vietnam Entrepreneurs Association in Australia supporting the consumption of the initial batch of fresh Ben Tre coconuts by the distributor VIETASIA in the Australian market this winter.
It has worked alongside both importers and exporters such as Mekong, VietAsia, 4waysfresh, batoausale, Cocosmile (An Viet), and AusAsia in a bid to introduce several brands of fresh Vietnamese coconuts in order to penetrate the Australian market.
Several foreign brands including Harris farm, a major agricultural supermarket have been seeking ways to import Vietnamese coconut water into the largest supermarkets in Australia.
At present, Australian consumers can find local brands such as Vico fresh, Cocosoul organic, RawC, and Chef's choice with the label "Product of Vietnam" on the package. In particular, Vietnamese Cocoxim canned coconut water is highly appreciated by distributors.
In addition, the Trade Office has tried to promote Vietnamese coconut oil in Australia as it aims to maintain the trend of natural-friendly consumption of local customers.
According to ITC's latest statistics, Vietnamese coconut oil exports to Australia during the opening five months of the year increased sharply by 51%.