At PLMA Chicago 2025 — the largest annual U.S. trade show for private label in the food and beverage industry — Betrimex presented an 18m² booth, spotlighting its diverse coconut-based product portfolio and strong capabilities in developing Private Label solutions for the North American market.

On the first day, the Betrimex booth drew significant attention from buyers, distributors, and retail representatives who came to experience next-generation, non-alcoholic innovations, including Hydration+, High Protein beverages, Coconut Milk beverages, Coco Boost, and Curry Sauce Ready-to-Cook. Many visitors noted strong interest in the products’ convenience, clean formulation, and alignment with evolving health & wellness trends — as well as their scalable potential for private-label deployment.

Notably, Hydration+ and Coconut Milkshake High Protein were selected for display at the New Product Expo 2025, an exclusive innovation spotlight zone for standout new launches. Hydration+ answers the growing demand for enhanced hydration and functional beverages, leveraging natural electrolytes from coconut water with low calories and no added sugar. Coconut Milkshake High Protein features 21g plant-based protein, no lactose, no added sugar, and a smooth, creamy texture built on coconut milk, aligning closely with High Protein and Plant-based trends — a high-potential blueprint for private-label expansion.

Betrimex continues to reinforce its role as a trusted partner for coconut-driven product innovation in the U.S. and global B2B markets.