To realize its goal of transitioning from a traditional agricultural production to a comprehensive high-tech circular agriculture model, Betrimex is implementing a sustainable development strategy based on the "Three-legged stool" model. This model not only aligns with the government's directions but also creates a tightly linked value chain where every element synergizes to achieve optimal efficiency.​

​The three pillars of this strategy include:​

1. Ecological Agriculture Foundation: Betrimex proactively develops organic coconut raw material areas while optimizing the entire value of the coconut tree through a circular economy model. This ensures a stable, high-quality, and environmentally friendly supply of coconut.​

3. Professional Farmers: Viewing farmers as collaborative partners, Betrimex focuses on in-depth training and technology transfer. The application of digital tools like the FRM app helps standardize cultivation processes, ensures efficiency, and strengthens the connection between farmers and the company's supply chain.​

​These three elements do not exist independently but form a unified, mutually supportive whole. Efficient ecological agriculture generates resources for rural development; modern rural areas retain skilled labor; and professional farmers are the ones who optimally operate the ecological agriculture system. This forms a solid foundation ensuring the comprehensive and sustainable development of Betrimex's agricultural value chain.​

​This post is part of the “ESG Footprint” series, featuring highlights from Betrimex’s 2024 Sustainability Report themed “Empower Inside – Sustain the Future.”​

Read the full version of the 2024 Sustainability Report at: bit.ly/sustainabilityreport2024​

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