In 2016, Vietnam’s coconut industry primarily supplied raw materials and semi-processed goods. Despite possessing one of the world’s most promising coconut-growing regions, the country lacked a domestic brand capable of competing on the global stage.

The 2025 fiscal year marks a pivotal chapter in Betrimex's continued growth journey. During this period, our focus extended beyond mere expansion; we actively established a framework to scale our operations sustainably, transparently, and with rigorous discipline. This serves as a strategic launchpad, ensuring resource readiness for 2026-a historic milestone commemorating "50 years of elevating the Vietnamese coconut value chain."

Ho Chi Minh City, May 7, 2025 – Ben Tre Import and Export Joint Stock Corporation (Betrimex) today officially inaugurated its new office building at 63 Cao Thang Street, District 3, Ho Chi Minh City. The event marks a significant milestone in the company's development journey and actualizes its strategic vision of becoming a center for innovation, research, and development of creative coconut-based solutions.

On March 17, 2025, Betrimex made its official comeback at IFE London 2025, showcasing a range of innovative coconut products and reinforcing its position as the "Leading Innovative Coconut Solutions"