In 2016, Vietnam’s coconut industry primarily supplied raw materials and semi-processed goods. Despite possessing one of the world’s most promising coconut-growing regions, the country lacked a domestic brand capable of competing on the global stage.
In 2016, Vietnam’s coconut industry primarily supplied raw materials and semi-processed goods. Despite possessing one of the world’s most promising coconut-growing regions, the country lacked a domestic brand capable of competing on the global stage.
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For Chairlady Đặng Huỳnh Ức My, founder of Cocoxim, the brand was never simply about putting another beverage on the shelf. It was about rewriting the narrative for Vietnam’s coconut industry, moving beyond the mere commoditization of raw materials toward building high-value brands, capturing more of the value chain, and putting Vietnam coconut products on the global map.
At the heart of this vision lies a deep-rooted connection to Vietnam’s agricultural heritage and a strong belief in its untapped potential. Cocoxim was founded to unlock the authentic value of Ben Tre coconuts for consumers worldwide, anchored by premium quality, advanced processing technology, and a long-term commitment to future-proofing the industry.
THE 2016 TURNING POINT: THE BEGINNING OF COCOXIM
Historically, Vietnam’s coconut industry benefited from immense natural advantages, yet the true economic value was captured at the far end of the global supply chain.
Seeing the untapped potential to elevate the entire sector, Chairlady Đặng Huỳnh Ức My, founder of Cocoxim, set a new course: investing in brand ownership rather than remaining a mere raw material exporter.
Guided by this vision, Cocoxim officially launched in 2016 with a clear mandate: to transform native agricultural resources into high-value consumer goods.
From the outset, the company was positioned as more than just a beverage brand. It served as a catalyst for industry-wide change - a new development path where value is driven by processing technology, corporate governance, and the capacity to meet international standards.
This launch also marked a vital milestone in Betrimex's evolution, steadily perfecting its coconut value chain model—from local growing areas to the global market.
BUILDING FOR THE LONG TERM
Under the direction of Chairlady Đặng Huỳnh Ức My, founder of Cocoxim, the brand prioritizes long-term development. Quality, transparency, and operational capabilities are treated as the prerequisites for building consumer trust.%20(1)%20(1).jpg)
Rather than pursuing short-term growth, Cocoxim directs investments into core business fundamentals: agricultural sourcing zones, processing technology, quality management, and supply-chain traceability.
From selecting raw materials to optimizing production lines, every decision aims to preserve the coconut's natural qualities while meeting the increasing standards of international markets.
As global consumers demand greater corporate responsibility and transparency, Cocoxim views quality as something that extends beyond the finished product. It is also reflected in the company's ability to execute its commitments across the entire value chain.
FROM BEN TRE TO NO.1 COCONUT WATER BRAND IN VIETNAM* AND GLOBAL FOOTPRINT
For Cocoxim, brand development starts with investing in the supply chain.
Ben Tre—Vietnam’s coconut heartland—is not only where the product originates. It serves as the foundation of an agricultural ecosystem connecting the brand with thousands of local farming households.
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Since launching its first cartons in 2016, Cocoxim has expanded to more than 45 countries and territories, steadily growing the international footprint of a Vietnamese brand. At the same time, it has earned the trust of domestic consumers, ranking as Vietnam’s No. 1 brand* (according to Euromonitor).THE STORY CONTINUES
Marking a decade after its launch, Cocoxim remains focused on elevating the value of Vietnamese coconuts through innovation and sustainable development.
For Chairlady Đặng Huỳnh Ức My, founder of Cocoxim, this journey is about more than taking a Vietnamese product global. It is about generating long-term value for the local coconut industry and the country’s broader agricultural sector in a new era.
*Source: Euromonitor International Ltd; Market Research of Juice in Vietnam, belonging to the "Juice in Vietnam" 2025 edition, code: SD26, dated 21 November 2025; No.1 in retail sales volume within the Coconut and other plant Waters category in Vietnam in 2025. All retail channels.
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