Ho Chi Minh City, September 27, 2025 – In an intimate and distinguished gathering, "Right to Win – The Winning Strategy for Vietnamese Agriculture," a book led by our Chairlady of the Board for Betrimex & AgriS, Ms. Đặng Huỳnh Ức My, was officially launched.
The event proudly welcomed nearly 100 esteemed guests, including representatives from government agencies, industry associations, partners, and experts from our ecosystem. Together, we created a meaningful dialogue, not only to celebrate this new publication but also to unite around a shared ambition: to elevate the position of Vietnamese agricultural products on the international stage.
At Betrimex, we are proud that our journey and experience with the Vietnamese coconut have contributed to the valuable insights in this book. It serves as an answer to the critical challenges that we and many other businesses face: Where is the true path to victory when Vietnam is still caught in the "good harvest, low price" paradox? And how can Vietnamese enterprises confidently expand into the global market?
Drawing from the practical stories of coconut and sugarcane, Chairlady Đặng Huỳnh Ức My has distilled several core principles:
- The winning edge lies not in volume, but in a smart, circular, Zero-Waste agricultural model.
- ESG is not just a "passport" for entry; it is the "operating system" for global success—requiring vision, determination, and long-term commitment.
- Sustainability must be intrinsic to our identity, from the fields and factories to the international negotiating table.
As our Chairlady emphasized at the event: "We can only truly unlock our right to win when we see sustainability as our foundation. This is not about creating reports; it's about earning Vietnamese agriculture an equal and competitive footing in the global supply chain."
We believe "Right to Win" will become an essential resource, spreading knowledge and inspiring the business community. This book is a testament to Betrimex's commitment to our collective journey toward a sustainable and prosperous future for Vietnamese agriculture.
